Create a Unique and Consistent Marketing Strategy
Be weird. Be bold. But, be consistent. Pick an angle and stick with it. Wendy’s has become well known on Twitter for their bold tweets and comments, often targeting direct competitors in “roast” format. Their Twitter strategy is unlike their marketing on other channels but because it’s executed boldly and consistently in ways no other large scale brands would otherwise dare, they’ve gained a massive amount of followers and the brand loyalty that comes along with owning that position.
Connect with Influencers to Boost Your Online Presence
Beverage brands can leverage earned audiences by working with influencers and bloggers who already have large followings on Instagram or Facebook. Since growing an audience is time consuming, tapping into an existing target audience is a fast way to attract more eyes and grow your own following with proper tagging.
It can be as simple as contacting an influencer with your pitch. Oftentimes, it’ll only cost sample products, but those with larger followings may require additional compensation. Remember to look at their following and the engagement on each of their posts.
For 2020, a rough estimate of cost is $10-$25 for every 1,000 followers for each channel.